RecyclingAKTIV & TiefbauLIVE: Outdoor exhibition area fully booked
This will be the fourth time that the Karlsruhe Trade Fair Centre will host the demonstration trade fair. Home to Germany’s fifth-largest outdoor exhibition area, it offers the perfect conditions for the exciting live demonstrations that are the hallmark of the unique trade fair duo. Around 230 exhibitors are expected, including the likes of Zeppelin, Kinshofer, Sany, Kiesel and Doppstadt. These will present their construction machinery, equipment and recycling systems in realistic processes, either at their stands or on one of the five demonstration building sites and special theme areas. The live demonstration shows are organised by topic. They allow visitors to compare various products directly and provide inspiration on how to boost efficiency in their own businesses.
New branding underlines unique combination of topics
RATL now also has a new combined logo. This aims to highlight both the equal importance of the two featured industries and how they match together. “Our new branding reflects how the demonstration trade fair has developed with customers in mind. The positive feedback we received on the combination of topics was an important factor behind this step. 70 % of visitors to RATL 2022 said that the compact overview of both the recycling and civil engineering industries was their main reason for attending”, says Beate Frères, Director of In-House Trade Fairs. The focus on demonstrations that makes RATL so unique has also been incorporated as a key part of the new branding. The logo was first unveiled to a broad audience at the 51st VDBUM seminar in Willingen, where it was well received.
Niklas Brimm, Managing Director of NB Baumaschinen, says: “I really like the new branding. It further emphasises the symbiosis of the trade fair’s two focus areas. In the past, civil engineering and recycling were often treated separately, whereas today, there is greater focus on the overall cycle of construction materials. The trade fair covers this really well. The new branding is more modern and highlights the event’s USP even more.”
Dieter Schnittjer, Member of the Board of the German Association of the Building Industry, Environmental and Mechanical Engineering (VDBUM), adds: “The new name and branding further underline the fact that the two sectors are very closely related. There are plenty of points during the event where the product and application areas can interact and complement each other very well, both in terms of technology and processes. The new branding is therefore the right thing to do, in order to further sharpen the trade fair’s positioning.”
