New diamond testimonial video campaign
TOMRA Sorting Mining introduced a new video testimonial series on 6th March 2017. Created in collaboration with Lucara Diamond, this visual-media initiative is designed to explain the impact TOMRA’s XRT recovery solutions can have on diamond industry processing.
William Lamb, CEO and President of Lucara Diamond, kick-started the campaign by identifying the current challenges the diamond industry faces, and explaining how companies can adapt and cope with these pressures by adopting new innovative technologies. The launch date was set to coincide with PDAC 2017 – the Prospectors and Developers Association of Canada’s annual four-day International Convention, to be held in Toronto/Canada, between 5-8th March 2017.
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