AEM and CECE Sign International Exhibition Partnership Agreement
The Association of Equipment Manufacturers (AEM) and the Committee for European Construction Equipment (CECE) have signed a cooperative agreement that will help promote visibility for AEM exhibitions worldwide and a positive global business environment for exhibitors as well as visitors.
CECE represents the European construction equipment sector and its 13 national construction equipment manufacturing associations. AEM is the North American-based international business group representing the off-road equipment manufacturing industry. A key service is organizing global trade exhibitions, including CONEXPO-CON/AGG, held every three years in Las Vegas/USA.
Under the agreement, AEM becomes a gold-level participant in CECE’s Exhibition Partner Programme, which provides promotional and other business-development services. Construction equipment trade exhibitions play a vital role in encouraging and enhancing business relationships for manufacturers, suppliers, service providers and customers, and CECE explains it offers this coveted patronage to a limited number of leading sector exhibitions to fortify relations and contribute to successful trade fairs.
www.cece.eu
www.aem.org