steinexpo 2020 – Encouraging interim result
Messe Friedrichshafen CEO Dr. Friedhelm Rese describes the registration status for the next international demonstration fair for the raw materials and building materials industry as very satisfactory: "More than nine months before the start of steinexpo 2020, a pleasing development is emerging. Nearly all market leaders in the fields of loosening, loading, transporting and processing have so far registered for participation. This already corresponds to a utilisation of around 75 % of the available open-air stand areas. The indoor areas in the large pavilions, which are traditionally booked at a later date, have also already registered around 45 %.
As the previous events show, the trade fair is enjoying ever greater market and industry acceptance. This is also shown by the fact that all but one of the demo areas in demo area C (= preparation) are fully booked. Due to the great demand, work is currently underway to offer alternative areas with additional possibilities for live processing of basalt. For this purpose, certain areas in demo area B are currently being "upgraded".
This is a further indication of the familiarity and importance of the trade fair: Nearly all suppliers of construction machinery will be represented with a stand and in some cases have significantly expanded their presence compared to previous appearances at the steinexpo. Based on the current status, the organisers expect an increase of over10 % in terms of the number of exhibitors and occupied floor space.
Details will be fixed
Detailed coordination with the participating exhibitors is currently taking place. This includes, for example, innovative presentations by construction machinery suppliers. Live impressions of the mobile equipment demo on level A are shown on a large screen and special details of the exhibits are zoomed in and explained "at work".
Growing numbers of visitors, more and more national and international exhibitors and innovative, larger machines have changed the face of the steinexpo, as have new digital developments. If one hadn't dreamed of communicating with a mobile phone in 1990, it is now common practice at a trade fair – even if it takes place in a quarry – to record videos and post them more and more on Facebook, Twitter and Instagram. The Facebook and Twitter profile thus regularly shares information such as the current status of the exhibition site, exhibitor participation and of course the highlights of the upcoming steinexpo.
WhatsApp Business
Another new feature is offered in the form of a WhatsApp business broadcast. Geoplan GmbH, as organizer and promoter of the demo trade fair, offers all interested parties the opportunity to receive the latest news and information about the trade fair directly on their smartphones. WhatsApp-Business thus not only generates a constant flow of information in the run-up to the fair, but also informs about important events during the fair, e.g. demos and demonstrations. To subscribe to this information channel, interested parties simply have to send a message with the keyword "Newsletter" to the telephone number +49 (0) 157/35 74 02 68 and will thus automatically receive all news about steinexpo 2020 via the WhatsApp-Business-Broadcast.
Big plus – national and international
The forecast therefore already shows that steinexpo 2020 will be the "must-have" of the raw materials and building materials industry in the coming year – both nationally and internationally, as the internationalisation of the trade fair is constantly growing. A relevant plus can be recorded in all areas – which is why the anticipation continues to grow.
