New vice president of distribution and marketing for North America
15.04.2020
Edison Rocha
© ALLU
ALLU has announced the appointment of Edison Rocha as its new vice president of distribution and marketing for the United States and Canada. Rocha’s main areas of responsibility will be for increasing the development of distribution channels, as well as for marketing throughout North America.
Edison Rocha brings almost 25 years of experience in construction equipment sales, dealer development and marketing to the position of vice president of distribution and marketing. This includes 11 years with Sandvik Mining & Construction, where he held positions in aftermarket and sales management in South America and USA, most recently as a divisional sales manager for the United States. Prior to that, Rocha worked in sales and sales management for Linck Machines and Servcorp International. He holds bachelor’s and MBA degrees from leading universities and is proficient in English, Portuguese and Spanish.
“I couldn’t be more pleased to have Edison join our team in North America,” says Edgar J. Chavez, president North America of ALLU Group Inc. “With his years of experience and knowledge, not only in sales of heavy equipment, but also in managing equipment distributor channels, we are well positioned to strengthen our position in North America.”
