MDS International announced rebrand to become MDS – A Terex Brand
13.04.2022A new look and feel logo will accompany the brands update and is in line with the new direction that the company is going in. History, as with all Terex Brands, remains a very important part of MDS, the colours used in the new logo represent Terex and the values represented by that part of MDS, but the logo also showcases the MDS heavy duty drums which is the unique feature of MDS products and what we are synonymous with.
M412 Mobile Track Trommel
© Terex
MDS is undergoing major positive changes following on from the acquisition by Terex in 2021. The company has been making significant investment in the facilities and has added a team to help delivering aggressive production growth goals so that MDS can meet ever growing demand for MDS products. Alongside this, the company has been expanding the distribution footprint to help positioning for long term growth.
M413 LHS Mobile Track Trommel
© Terex
With the positive changes to MDS ongoing, this was the ideal time to launch the rebranding. Since the first mobile MDS model was launched in 2015, the branding and livery has remained the same. The new livery will retain the old MDS colour while introducing a Terex grey, giving a modern, two tone effect as well as a consistent look across all models.
As part of this rebrand, the company has been launching a new website: www.terex.com/mds. This will give users a smoother browsing experience and is consistent with other Terex brands platforms.
M518R Recycling Trommel
© Terex
All of the company’s social handles have also changed to @mds.terex across all social media channels.
This is an exciting time for MDS and this rebranding allows to continue the company’s upward trajectory - hoping this new look will help strengthen the brand awareness and the unique identity as the leading provider of heavy duty rock trommels.
