Finlay hosts World Dealer Conference celebrating a 65-year strong heritage with a strong future

Finlay® recently welcomed approximately 200 guests from across Europe, North and South America, Asia, Africa, and Australia to its World Dealer Conference in the stunning backdrop of Barcelona, Spain. The event served as an opportunity for Finlay to commemorate its remarkable 65-year-strong heritage and its unwavering commitment to a strong and innovative future.

David Lyons and Jake Finlay talking about John Finlay – Founder of Finlay
© Terex

David Lyons and Jake Finlay talking about John Finlay – Founder of Finlay
© Terex
“A pivotal focus of this year's conference was to reinforce the family mentality that has been at the heart of Finlay throughout our 65-year history,” said Matt Dickson, Business Line Director for Finlay. “Finlay is more than just a name or a logo; it's a symbol of excellence, innovation, and integrity. It represents the hard work and steady commitment of our team and our distributors around the world. It's a legacy that we've built together, one machine at a time and one satisfied customer at a time.”

Al Peasland, Head of Technical and Innovation Partnerships at F1 Williams Racing
© Terex

Al Peasland, Head of Technical and Innovation Partnerships at F1 Williams Racing
© Terex
The conference was marked by a series of informative presentations that delved into Finlay’s product offerings, operations and quality management, future solutions, digital journey, after-sales support, marketing strategies, global parts support, rental opportunities, and the added support Terex Financial Solutions brings to Finlay customers.

Finlay team members participate in break out session with distributors
© Terex

Finlay team members participate in break out session with distributors
© Terex
A captivating keynote address was provided by Al Peasland, Head of Technical and Innovation Partnerships at F1 Williams Racing (formerly responsible for the fastest pit change ever), who previously spent a decade as a senior member of Red Bull. His inspiring words resonated with the Finlay guests, emphasising the significance of continuous innovation, the pursuit of engineering excellence, fostering collaboration and engagement, and, most importantly, the spirit of teamwork.

Welcome reception at a rooftop location overlooking Barcelona
© Terex

Welcome reception at a rooftop location overlooking Barcelona
© Terex
The guests were not only treated to a wealth of valuable information but also enjoyed a warm welcome reception during the first evening of the conference at an impressive rooftop location overlooking the beautiful Barcelona harbour. The second night of the conference was an awards gala dinner to celebrate achievements of the Finlay global distribution network. The special evening took place at the La Llotja de Mar, a stunning 8th century building that is considered one of the finest neoclassical buildings in Barcelona. As the conference ended on the third evening, guests enjoyed a memorable experience with catamaran tours along the picturesque Barcelona coastline at sunset.

Local dancers entertaining the guests at the Finlay World Dealer Conference Gala
© Terex

Local dancers entertaining the guests at the Finlay World Dealer Conference Gala
© Terex
“Just as important as our Strong History, Strong Future, is strong relationships between our distribution network and our engineering, production, and support teams at our manufacturing facility. Sustaining these is integral to success. Our World Dealer Conference not only celebrated our storied past but also fostered a sense of togetherness and mutual growth, laying the foundation for a bright and innovative future ahead,” concluded Dickson.

 


www.terex.com


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